‘Smart dress’ shows how women are groped over a hundred times in club

Produced by the Brazilian agency Ogilvy Sao Paulo, in partnership with Schweppes, the dress tracks how often women get groped. Its the latest example of post-#MeToo brand wokeness. For the campaign, three women wore the wifi-enabled dress to a nightclub in Brazil. When the women were subjected to unwanted touching, the ...more

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